![]() This letter from Forterra (formerly the Cascade Land Conservancy) highlights initiatives that this donor’s support has made possible throughout the year and explains exactly which initiatives their membership renewal can support in the year to come.Īlternately, if you have a student membership category, you might want to highlight specific member benefits that this group finds most beneficial (e.g., such as professional development or networking events). (And if you don’t know which of your members fall into these segments… it’s time to start asking and tracking!)įor example, if you know that a group of members have been active on your advocacy committee or interested in an initiative, you might want to highlight the association’s success over the past year and thank and acknowledge their contributions that made this possible in their renewal letter. ![]() The more you know about your members, the more you can personalize the letter or email to speak directly to them. Do you capture engagement data? (e.g., volunteer activity attendance at events or professional development sessions involvement in committees or task forces etc.).Do you segment your list based on membership status? (new member, active member long-standing member, inactive/ lapsed member, former/returning member).Do you have a number of membership levels or categories? (e.g., student, active member, retired, affiliate, etc.).Start the process by thinking about what sets your members apart – for example: If you’re using a membership management platform, you’ll be able to use your membership data to personalize renewal emails or letters. “As our club grew from the 60’s to in excess of 150 members and the need to collect dues and establish membership categories arose, it became very hard to manage everything with the paper system we had been using. The best part is that WildApricot has a free 60 day trial for anyone looking to use it. If you’re looking for a great membership management system to use for your organization, WildApricot is the number one rated system used by over 20,000 membership organizations across the world. The easiest way to set up recurring dues is to use a membership management system, which is designed to automate all the admin tasks for a membership manager (like dues, website updates, newsletter design, event registrations, database updates, and more). Since you won’t have to nag your members about late dues, you can save your communication with them for when it counts.An increase in cash flow from members’ accounts being charged automatically the second a due is due (no late dues).Time and money saved from processing dues yourself.There are many advantages of setting up recurring dues, including: A member just needs to be set up once, and that’s it. Recurring dues is a process that automatically charges a members’ credit card at the end of each period. The top membership organizations get their members to renew on their own by setting up recurring dues. Why not get members to renew automatically? Why not talk to your board, membership or communications chairs - perhaps they have some thoughts you can incorporate? To make it even more personal, you might even want to have the letter or email come directly from one of these volunteers. You could also consider involving members in the renewal letter process. ![]() One way to ensure you are offering up a personal touch is to step back and think about what you’d want to hear if you were a member. It also needs to acknowledge both the organization’s commitment to the member and the importance of his/her support - from the moment they filled out your membership application form onwards. It should be a powerful message that reminds and reinforces the value your organization brings to their personal and/or professional life. Your renewal letter or email needs to speak to each member and make them feel they have a personal connection to and an integral part of an important organization. Wondering how to send out membership renewals during COVID-19? Fill out the form below to get a template to help you out: COVID-19 Membership Renewal Letter Template for Associations, Nonprofits & Clubsġ. And since retaining members and keeping them active and engaged is critical - it might just be the most important communications piece you’ll send this year! ![]() After all, unlike your newsletters or website, your renewal letter or email offers an opportunity to speak directly to your member. As you prepare for this year’s membership renewal campaign, be sure to take the time to review and update your renewal letter or email.įor many organizations, this is the key tool in your renewal toolbox.
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